• fashion
  • 29 September 2022
What is meant by the term fashion technology?

You may be wondering what we mean by the term fashion technology, so we’ll define it for you. Fashion technology is essentially any innovative tech that creates contemporary tools for the industry, whether they improve fashion production or consumption. It might be used by designers, manufacturers, retailers and customers, depending on the purpose of the particular technology. As more and more technologies become available, we can expect to see fashion tech rise in popularity.

Why is innovation in the fashion industry important?

Innovation is important not only to continually improve the consumer experience but also to ensure that the fashion industry is moving forward. At the moment, fashion is the second most polluting industry in the world after oil, and this isn’t sustainable in the slightest.

A lot of fashion technologies help to improve the sustainability of clothing items or the manufacturing process, so in this way, innovation and sustainability are closely linked. If fashion brands aim to be more innovative and sustainable, they can hope to draw in more customers and profit while lessening their social and environmental impact on the planet.